In today’s economy, people want more from their favorite companies. There has to be something about that brand that makes people believe that they’re more than just sales numbers. At Fabletics, members feel like the brand is really interested in their journey to a healthier lifestyle.
When Kate Hudson co-founded Fabletics in 2013, she wanted that to be the most important thing. Because of her determination, Fabletic’s sales have increased by 43 percent in 2016 alone. Now, the brand has over 20 million followers on social media and 18 retail stores servicing over one million monthly members worldwide.
Building a brand Fabletics took more than her celebrity name, even though that didn’t hurt. In the end, it was her underlining goal of making women feel good about themselves that made Fabletics successful. Too many activewear brands present the end result of what health and fitness should be.
Not everyone can just jump into a healthier lifestyle. Fabletics creates products for women of all sizes and ages, to slowly encourage them to take that first step toward an active lifestyle. Hudson’s dream was recently realized when Fabletics announced it would be expanding into plus sizes. Now, every woman can look and feel their best with Fabletics.
Since day one, Hudson and her team have been designing products for women sizes XXS to 3X. Although their affordable prices are the main catch for most people; for Fabletics, it’s about getting women to a healthier place. That’s the target market that Hudson wanted all along.
Now that she’s has women thinking about health and fitness, it’s important to her to say on that topic. She’s very involved with every aspect of her brand. She goes over sales numbers and projections, attends every meeting, and works closely with every department; from design to advertising.
Her mission to make women feel better about themselves is something she learned from her mother. All her life, Hudson watched her mother, icon Goldie Hawn; dedicate herself to her own mission. She did what she thought was best and didn’t let anyone tell her otherwise.
That single lesson is what made Kate Hudson so unstoppable. She’s fearless when it comes to taking risks because the worst that could happen is she fails. Life isn’t worth living if everything is frightening and terrible.