Kenneth Goodgame Transforms the Marketing Industry

Kenneth Goodgame is a merchandising executive who has been in the industry for more than twenty years. In his career, Kenneth has held a variety of marketing positions in different organizations. The marketing expert has a Bachelor’s degree in marketing which he acquired from the famous University of Tennessee.

Goodgame has been responsible for increasing the sales and revenues at several organizations. While working at Hardlines Merchant in 1995, Kenneth Goodgame was responsible for redirecting the merchandising operations especially in the southern region. The institution expanded significantly, opening more stores in other parts of the country. Due to his dedication and hard work, Kenneth was promoted to work as the director for proprietary brands.

He left the organization to join Home Depot. At this company, the merchandising executive got the position of senior global product merchant. He held this position for several years and he was successful in increasing the profits of the company. Kenneth achieved this by introducing new product lines, improving the purchasing incentives and introducing a comprehensive rebate program that empowered the equipment engine suppliers. Learn more about Kenneth Goodgame:

In 2013, Kenneth Goodgame was fortunate to acquire a position at True Value Corporation. At this company, he was given the position of chief marketing officer and senior vice president, and his presence has transformed the organization significantly. At this position, Kenneth Goodgame is responsible for ensuring that the institution makes a lot of revenue.

Kenneth has been able to renovate the powerful global company by eliminating the underperforming employees, introducing new SKUs who have a history of being profitable, restructuring inventory management and launching a program known as New at True Value.

Kenneth has earned the respect of many people in the world as one of the most influential marketing expert. He has also written several articles in his website to help individuals in marketing. Due to his comprehensive experience in the merchandising world, Kenneth Goodgame has made an impact in the lives of many people.


Kenneth has helped many entrepreneurs to avoid costly mistakes in the ever changing market. True Value Corporation has also been recognized in several platforms as one of the companies that are performing well.