The Rise of Freshpet Inc and a Review of Beneful Dog Food

Freshpet Inc is out to impress and win the hearts of dog and cat owners/lovers. The pet-food industry estimated market value is at $23.7 billion and Freshpet Inc is out to make a name for itself. It has introduced refrigerated dog meals that are been sold in over 15,000 stores in the United States. The dog meal combination includes raw chicken and beef mixed with natural probiotics, kales, spinach and sweet potatoes. Through this Freshpet believes they have been able to imitate the ancestral eating habits of dogs.

Freshpet Inc and Blue Buffalo Co. are among the new pet food companies that are giving the old companies in the industry a run for their money. Blue Buffalo has introduced canned food which is a mixture of whole grains, chicken, fruits and vegetables with Rover’s Lamb. The old companies have been forced to come up with new innovations and acquisitions in order to keep up with Freshpet Inc. For example Purina, which is one of the big pet food company bought the first certified organic producer of dry and wet dog food-Merrick Pet Care this was after it had introduced Game Bird and Pacific Catch Recipes.

Wall Street maintains that using fresh chicken and beef is pretty expensive and Freshpet Inc prospects are a little bit skeptical. This is due to the fact that its share value has dropped by almost half and most sellers are betting on the basis that Freshpet’s stock will fall. The Company is however optimistic that it will achieve some profit come the end of 2016.

Beneful dog food is a product of Nestle Purina Petcare. It is made of ingredients such as real meats and vitamin-rich vegetables. It was introduced into the market in the 2001 and by the year 2012 it was the most popular dog food product. Beneful comes in different categories including dry food, wet food and canned food and dog treats or snacks.

Beneful products are manufactured and produced to fit the different life stages of a dog and also provide recipes for weight loss and growth for puppies. It has been acclaimed for promoting good health due to the vitamins and minerals added during processing. Beneful products are well packaged to ensure their freshness and their inexpensive nature makes them affordable to most dog owners.